Born to an English mother and a Chinese father, the 26 year-old first made her way into London's fashion scene after being scouted at age 16 by Storm Model Management. Chung was featured in some local print and television advertisements during her teenage years before leaving agency and turning her attention to the study of art and fashion journalism. The icon returned to the fashion world in 2008, walking for Vivienne Westwood at London Fashion Week and serving as the face of contemporary British retail chain New Look. Ever since, Chung's modelling career blossomed; she was featured in DKNY and Pepe Jeans ad campaigns and graced the covers of Harpar's Bazaar UK and Vogue UK. Chung also made a name for herself in the world of fashion journalism, documenting her daily fashion and style choices for Vogue.com. Additionally, she co-hosted several British music television shows, served as a radio talk-show host, and made consistent public appearances. The Brit made a serious career leap across the Pond with her MTV talk-show It's On With Alexa Chung. Having gained a more international notoriety, Chung achieved "It Girl" status with constant features in celebrity and fashionista blogs, sites, and editorials. She was recognized for her unique preppy-Victorian style and her ability to look polished without ever appearing "overdone."
Alexa Chung for Madewell includes a number of pieces ranging from girly frocks, to graphic tees, to retro jeans. I am especially lemming the Iris Blouse ($110), the Sketchbook Tee ($48), the Pamela High-Rise Jeans ($125) and the Billie Velvet Shorts ($88). The line is available now at Madewell stores and madewell1937.com. Get the goods while they last because they're selling out like mad! I frequent the Madewell on Newbury street quite often because it's on my way to work, and I've seen the line in person. The quality is phenomenal, and well worth the prices. Read on for the lookbook: What are your thoughts???
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